1. Intensive French Language and Culture Program

  **** Please download a brochure for detailed information of the program on the right menu of this page***

PLEASE NOTE: Three courses are offered as a package in the program.

Program Overview

The Summer Program consists of intensive French language tuition in the mornings, and then a choice of 2 out of 3 specialised options in the afternoons.
The French language classes cater for all levels from beginner through to advanced. A web based language test will enable us to place you in an appropriate group at the beginning of your stay with us. Of the three afternoon options, we offer two business related courses taught in English that focus on characteristically French industries: one focuses on the wine business, the other on the fashion and luxury goods industry.
The third option is a course designed to introduce the international student to French culture and identity. This is taught in French and so is only open to students with an intermediate level of French or above.

The French Wine Business

Taught in English by industry professionals, this course provides an in-depth introduction to the French wine industry and an overview of strategic issues surrounding French wine today. As part of the course, you will learn about the regional factors influencing how wine is made, and through tastings you will learn to better appreciate the results. Through case studies looking at the economics and marketing of wine, you will also learn how France’s wine industry has evolved and how it is reacting to the emergence of global competitors in an expanding marketplace. These two sides of the same fascinating subject will enhance your understanding of both local French traditions and also the impact of globalisation on the food and drink industry.

Fashion & Luxury Goods Marketing

This course looks at the Fashion & Luxury Goods market with a particular emphasis on iconic French brands such as Chanel, Dior and Yves Saint Laurent. Beginning with key concepts and a look at the historical background of the industry, students will study different sectors including Grand Couturier, Jewellery and Perfume. The course will use case studies to understand the marketing strategies used to target the unique customer profile found within the luxury goods industry. Areas of study will include brand management, product portfolio and pricing, marketing and communications and advertising analyses. This course is also taught in English.

French Culture & Identity

This course is designed to introduce students to aspects of French culture, history and identity through a study of historical and cultural events that have had an impact on the physical and psychological landscape of France and particularly of Paris. Taught both in English or in French, this course will complement the language program undertaken in the mornings. Please note that in order to take this course in French, students must be at the intermediate level in French. By focusing on Paris, students will be encouraged to explore the city itself, as well as its museums and galleries, to further enhance their learning experience.

Program Requirement

The program is open to anyone who has completed their high school diploma, is of legal age in their respective home country, and who is interested in learning the French language and culture with a twist of business.

Language Assessment Test

Upon registration, all participants are required to take an online language assessment test. This will permit the program organizers to place the participants in the appropriate levels.

Cultural Activities

Weekly cultural activities are organized in addition to the courses. Participants are able to enjoy approximately 20 hours of cultural activities during the program. All cultural activities and visits are designed to give students the opportunity to discover aspects of Paris or France through visits that would not normally be available to a typical tourist.

Accommodation

Accommodation is available upon request at a private Residence building close to the school building. Studio suites are available on a sharing basis. If you know somebody else who is taking part in the program and who you would like to share with, let us know. Otherwise we will do our best to find you somebody suitable with whom to share. This will not normally be somebody with whom you share a native language.

Application Procedure

Program Fee

Please download the Summer Program brochure on the right hand side of this page and consult the “Essential Information” page for detailed information on the program fees (with and without accommodation) and what the fees include.